Power Room X Malvika Sheth: Digital Content Creator, Fashion Influencer, Actor and Model.
Updated: Sep 23, 2020
The Zoom Meeting Fashion Guide you were waiting for, and self-care tips for future digital creators like yourself.
If you’ve followed us from day one then you know that the Power Room is a women-led and inspired creative space to discuss self-care, personal development, and fashion. We’ve done lots of self-care and developed quite a bit over the past few weeks, now let’s dive into fashion. Specifically how fashion and the way you choose to present yourself is indeed a form of self-care. A bit of a reach? Nope! Not at all!
Turns out putting some thought and creativity into your #OOTD can be the right steps towards a bad A$$ self-care plan. Fashion for me has always been about expressing my mood, being creative, and having fun! Your closet is kind of an extended version of you and when you look good, you feel good.
Digital Creator, Writing Consultant, Fashion and Beauty Influencer, Malvika Sheth of @StylebyMalvika, sat with the Power Room to discuss self-care as it pertains to fashion, finding the confidence to launch your business as a beauty influencer, and what you should wear to your next zoom meeting (tips I wish I knew before she and I sat down lol). We also discussed the photo editing conundrum, to face-tune or not face tune? Well...
Tell Power Roomies, a little about yourself and how you got started as a beauty influencer?
Hi guys! My name is Malvika! I am a digital content creator and I talk about fashion, beauty, and skincare. I have a blog and a youtube channel. I believe that fashion is an extremely powerful medium to get you to your highest self. The colors that you wear, the make-up that you play with, those are just tools to get you to transform into the greatest version of yourself.
Confidence is key in your industry and, of course, a great taste in fashion, what is your biggest tip to being confident both on and offline?
The first thing is, it comes from within. I think everyone has a different way to tap into their confidence level. Everyone has it within them, it’s just a matter of turning it on. For me, fashion is my way of turning it on. For instance, I woke up this morning not feeling my best and instantly I turned on my Bollywood music, I put on my best clothes, I spent a good 20-30 minutes on make-up and I feel like okay now I’m ready to conquer the day. I’m ready to face it, I can face it! I can do whatever I set out to do. It stems from within you. You have to know what you have to tap into to access it.
You have thousands of eyes on you at all times on Instagram, what advice do you have for aspiring beauty influencers who may be intimidated by that thought?
My advice is for anyone that wants to do this is:
Focus on your content. The followers, the likes, the comments, those things are not as important. The brands care more about the content itself. To make it a business, make it meaningful. Always try to provide value.
Understand who your audience is and how to communicate with them.
3. Be informed on what’s going on in the world, that doesn’t mean that you have to speak up on every issue. But it’s just important to know what is going on and be aware.
How do you think being an influencer impacts your daily life and your relationship with yourself?
It does. When you are spending so much time online when you are creating content and you’re able to fine-tune it so it looks good when you put it out. If you think about it, that’s maybe 10 percent of my life. 90 percent of it people don’t see. It’s just a matter of keeping people around you that remind you of who you are. I’m quarantining with my family, so when I turn off, I immediately have people to remind me of who I am and where I came from. Keep people around you that keeps you close to your reality and do the little things that remind you of your childhood.
How do you reply to the criticism online about photo editing and what can influencers do to ensure transparency between them and their audience about it?
For me, I consider it a more editorial effect that I like to add to my images. It is not because I want to change the way that I look or to show that I am perfect. It’s the artistic vision that I have. Just like there are different kinds of magazines, I think in the same way there are different kinds of influencers. Some influencers try to curate more to editorial feeds, and some influencers are known to be more raw and on the spot. Editing for me is not to change the way I look, but to achieve that overall artistic effect for a more curated feed.
I think it’s important to be transparent about whether you edit your photos or not. I use the lightroom to make it look cohesive. I’ve shared my editing process with my followers before so that they do know that I edit my photos. So if you are going to be editing your photos just don’t pretend that you are not. I think the problem is people trying to alter themselves by removing their stretch marks or cinch in their waistlines, that’s not necessary at all. Always own up to something that you do and don’t try to hide it.
What do you want women to learn from you as a fashion influencer?
I want to empower not just women but any girl that has been in a place that has not felt pretty because of the way that they look. I want them to look at fashion and beauty as a way to transform into their most confident selves. I want people to feel beautiful in their skin. Fashion and beauty aren’t about changing who you are, It’s about getting to your highest self.
How have wearing masks changed or not changed your style?
I always take my Instagram photos with my mask off. I do wear a mask when I’m around people but during those 2-3 minutes I’m taking my photos, I take it off. I think the beauty of an outfit kind of gets confused when you wear a mask. I always remind my audience that I am wearing a mask, even if you don’t see it in the feed.
(Just asking for a friend) Share with us 3 essential items for a stylish look in our next zoom meeting?
Always wear a necklace, necklaces look great on zoom meetings!
Red lips, I think is a no brainer!
A nice pair of earrings, I’ve always been a fan of earrings.
Besides retail therapy, how do you self-care and practice self-love?
I have been a classical dancer for a very long time, that’s something that I’ve kept practicing. It brings me back to my roots and it helps me remind myself of who I am. It’s something that I consider self-care because, in this world, we’re constantly online and having to respond to people, comments, and DMs and be “on”; it’s important to turn off and come back to who you are. So dance is really important to me. I read a lot! I think any business owner should invest time in reading. Reading helps you put things into perspective.
Sometimes you have to sit yourself down and say I come first. I’m going to NOT feel bad about getting my full 8 hours of sleep. I’m not gonna feel bad about taking some time off to read, to practice dance, or to exercise. Those are all very important things.